Privacy policy

Personal information we collect or process

When we use the term "personal information," we mean any information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information—including inferences drawn from such information—depending on how you interact with the Services, where you live, and what applicable law permits or requires:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account data, transaction details, payment method, payment confirmation, and other payment-related information.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including the items you view, add to your cart, save to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including information you provide in your communications with us, for example when submitting a customer service complaint.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, such as how and when you use or browse them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology or when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Provide, personalize, and improve the Services. We use your personal information to provide you with the Services, which includes fulfilling the contract we have with you, processing your payments, fulfilling your orders, remembering your preferences and items you are interested in, sending you account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and providing you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, text message, or postal mail, as well as showing you online ads for products or services on the Services or on other websites, including based on items you previously purchased, added to your cart, or other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or take action regarding possible fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password, or other information with anyone.
• Communications with you. We use your personal information to provide customer support, respond to your requests, provide services effectively, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, as well as to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties that perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners to provide marketing services and show you advertising. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you for personalized advertising and marketing purposes, based on your online activity with different merchants and websites.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, for example to ship you products or through the use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or insolvency proceeding, to comply with applicable legal obligations (including responding to subpoenas, search warrants, or other similar requests), to enforce the Terms of Service or applicable policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. In order to provide and improve the Services, information you submit to the Services will be transmitted to and shared with Shopify and with third parties that may be located in countries other than your own. In addition, to help protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants, and with the Shopify platform itself. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, with other merchants, and with the Shopify platform itself. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of such information for such purposes. To learn more about how Shopify uses your personal information and the rights you may have, you can review the Shopify Consumer Privacy Policy . Depending on where you live, you can exercise certain rights regarding your personal information here Link to Shopify's privacy portal.

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we encourage you to review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide in public or semi-public venues—including information you share on third-party social networking platforms—may also be viewable by other users of the Services and users of those third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children as defined by applicable law in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on a number of factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases we may deny your request as permitted by law.

• Right of access. You may have the right to request access to the personal information we hold about you.
• Right to deletion. You may have the right to request that we delete the personal information we hold about you.
• Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and the rights you may have—including with respect to data processed by Shopify—you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within a reasonable timeframe as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the data protection authorities here.

International transfers

Please note that we may transfer, store, and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs) or any equivalent contract issued by the relevant UK authority, as applicable, unless the transfer is to a country that has been recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, update the "Last updated" date, and provide notice of changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, call us at , email us at info@mima-esp.store. For the purposes of applicable data protection law, we are the data controller of your personal information.